One of my favourite TV moments is the famous extract from Sky’s Soccer Saturday when Chris Kamara is the match analyser at the Portsmouth v Blackburn match and the cameras switch to him at the ground to ask for an update on a recent red card. Unfortunately he has completely missed it and is left trying to make sense of events unfolding behind him. https://www.youtube.com/watch?v=McdjBaChdBA
My thoughts went back to this clip a few days ago watching Southend Independent Councillor and Cabinet member Martin Terry commenting on potential visitors to Southend seafront following the initial relaxation of lockdown rules.
As Martin faced the camera bouncing enthusiastically on his toes he failed to communicate any clear or joined up policy on visitors to the sea front and seemed unaware of the numbers already building behind him. In the circumstances it was perhaps not surprising that the message was confused and Southend subsequently made the national media as a result of the high number of visitors, many of whom through choice or necessity did not appear to get the social distancing message.
It raises obvious concerns as to whether Cllr Terry and his Labour/Independent/Liberal Democrat colleagues are working on a cogent media message supported by practical policies to encourage visitors back to Southend. Our retailers and sea front traders will need practical and effective support from the local authority to ensure that potential visitors know that over the coming summer months they are welcome back to the Town the seafront. As some potential foreign destinations are starting to increase their efforts to entice back tourists over the summer Southend needs to ensure that we are ready and able to take advantage of a possible rise in Staycations when faced with increased competition from both abroad and other UK destinations.
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